Sustainable capitalism Preorder
Developing viable businesses through the combination of ethics and profitability
Download the introduction, no mail needed HERE
Spanish Version HERE
Why?
For centuries only financial and economic results have counted when it comes to business and entrepreneurship. That is changing. Nowadays, the concepts of ecology, collective impact, and corporate social responsibility are becoming increasingly important.
But how to do that?
In this life, where almost everything is easier said than done, how can business projects be managed so that financial demands and the need to achieve profitability are reconciled with the need to create a positive social and ecological impact?
In this project, I address the above-mentioned dilemma with reference to my years of experience as a salesman, commercial director, entrepreneur, and consultant, as well as the knowledge I gained through undertaking an Executive-MBA .
Most of the content derives from previous works and projects and the part dedicated to ethics and leadership is taken from my Executive MBA thesis, which won second prize in a competition in France for final theses on the theme of the social and solidarity economy.
What's inside?
This e-book will allow you to work on your projects with the reconciliation of profitability and positive social impact in mind. My guidance is framed by three fundamental work axes:
1. Ethics applied to business
● The evolution of our value system
● The seven fields of business ethics
● Social entrepreneurship
● The social and solidarity economy
● Corporate and social responsibility
● A shared vision
● The five circles
2. Leadership and people management
● The role of leadership in business success
● Types of leadership
● Shared leadership
● Problem and conflict resolution
● Decision-making
● Change management
● The competencies of leaders
3. Responsible sales and marketing
● The economic model (Business Model Canvas)
● Finding your ideal user
● Identification of needs
● User search
● First contact
● Marketing
● Negotiation
Pre-order
I’m still finishing writing the e-book but, to thank you for your interest and by way of introduction, an article has been made available for download via the following link; there is no need to make a special request. In the article, I explain the rationale for the project and why it is being offered as a free pre-order with a recommended price.
Why is sustainable capitalism necessary, and how did we get there?
● Our system called into question
● Ethics in the business world
● Change of the value system
● Value systems throughout history
● Sustainable business development, a practical approach
● Three main lines of work
● why this price?
When it will be available?
The e-book is based on my own experience, and most of the content derives from previous works and projects. That said, there is still a lot of work which must be done for it to have overall coherence and for it to be ”beautiful”; in addition, there is some material in French and English that must be translated and perhaps there are some videos to add too. What does this mean? It means that I intend for the project to be finished in three months, but that depends on the volume of pre-orders and the interest the project generates. Besides, some of the revenue from the pre-orders is likely to be invested in outsourcing some editing and graphical tasks to a freelancer.
Price?
The recommended price is 7€, you can preorder for a minimum of 1€ and choosing a considered fair price.